Joe Jaques, 10K Collective Mastermind Member, 1st £1 million month Dec. 2018

    What is the 10K Collective Mastermind?

    What is the Value of the Masterminds?

    In members’ own words...


    “One of the biggest values of the masterminds for me comes when we talk about our wins, lessons learned and results from specific action. 

    This provides inspiration, positive vibrations and is thought provoking.
    It then goes into a very good discussion which leads to even more thought provoking ideas. “


    Scott Rosenberg (Million Pound Mastermind)


    Clarifying your own thoughts


    “I always feel like I learn a tremendous amount simply by explaining things - ‘if you can explain it, you probably understand it well’ 


    Therefore when explaining things - it points out where your own understanding of what you’ve been doing is lacking.”


    Ashley Pearce (10K Collective)


    Sharing with those who get the advanced stuff


    “The  chance to talk about geeky advanced stuff with probably the only 10 people in the country who would understand it in context is MASSIVELY valuable to me.”

    Ashley Pearce



    Click here to fill out the form and apply


    What do we discuss (Content)?

    Like any mastermind,  entrepreneurs privately discuss their challenges, take situations apart and put them back together, and solve problems in real time. 


    But there are some critical differences.


    We believe (like Harvard Business School) in the value of the case study. 


    Unlike academic institutions, however, we believe in the value of our own, in-house case studies. Experience gained by the members’ own cash, own experiments and own successes or failures. 


    It’s basically like a laboratory meets a training camp.  


    We support, encourage and challenge each other, swapping strategies, techniques, vendors, technologies and resources. 

    Here are some of the specific values members get: 



    All members take a lot of action outside meetings.  But meetings are a forum in which to decide WHAT actions to take.

    For any fast-growing business, this is critical.  


    Sharing skills

    • Technical skills - eg Amazon ranking; Supply chain management
    • Mindset - being inspired by others' massive action to your own actions
    • Experience and natural talent - for which there is no substitute!

    Sharing Experience from the Amazon Battlefield: 

     We are looking for members who are “Drop dead shrewd” (in the words of Sir Alan Sugar, The Apprentice). Fortunately, we already have them. If you also qualify, you can join them...


    Creative Challenge: 

    “Here’s why I challenge your plan” - another extremely valuable process. 



    In a world of Amazon sellers discussing things in “general” terms, and defensively, as we get to know each other really well, we really "open the kimono" (as they say in ...the States!)


    What we don't discuss (Content)

    Thanks again Michael Veazey - I’m a pretty motivated kind of guy, and I like to think I’m not too bad at strategising - BUT the $10k collective mastermind has pushed me further than I knew possible. 

    100% accountability without the Bulls#%t

    Ongoing validation of your plans as you implement, reflect, change and repeat

    And the big one - prioritisation. Everything is an “informed guess” when you’re trying it and getting the data for yourself. With so many people, and so many experiences - the pool of knowledge on what to prioritise is INVALUABLE!

    Thanks to the rest of the inner circle too, but thanks especially to Michael for herding us! "

    What is the format? (meeting rhythm etc)


    Can I turn up and just listen initially and hide my own product details?


    I'm afraid it doesn't really work that way. 


    It is only natural - and indeed sensible - to get to know each other better over time, and thus open up more and more over time. This has indeed happened over the course of over a year in the 10K Collective Mastermind. 


    However, the entire value of the mastermind concept (at least in this format) is that people are able to be open and trusting, and to quite a high degree, from the outset.  


    I take great care to engineer a genuinely safe space for businesses (see the other FAQs around this). 


    By the same token, your role as a member is to share, generously, from your experience and expertise. 


    You can't just turn up and listen; that's not in the spirit of the mastermind. If that's how you work, I respect the wisdom of your approach in 99% of cases and wish you good luck. But please don't join us; it's not a match. 

    Likewise, while we don't expect you to share highly sensitive information from the off, if you're unwilling to share basic product details, it's going to be very hard to help you properly.


    If that's how you operate, while I respect (and understand) your decision, I'd ask that you respect our ethos and don't join our mastermind. It's not going to work for you or for the other members. 


    How do I know if I'm sharing with the Competition?


    I take great care to ensure there aren't any direct conflicts of interest in the mastermind. 


    To my sadness, I actually turned away a seller doing really well recently because I perceived that there was a direct competition between him and a current member.


    That's how serious I am about this. 


    We currently have 2 spaces available

    Click here to fill out the form and apply

    Are we protected by Non-Compete (NCA) and Non-Disclosure Agreements (NDA)? 


    Yes, we do have signed NCA and NDA agreements.


    The reality is that this is another commitment rather than something easy to enforceable legally (this is well known among serious business people in any case). Still, it's another declaration of intent.


    The selection of the members, the quality of people and quality of relationships (and thus of behaviour towards each other) are by far the best protection to you and your business, in my experience. 

    If you're really determined to keep everything secret, to me, the solution is simple: never get any outside input into any aspect of your business. That's 100% your call. That said, it precludes any form of business coaching, masterminds or indeed professional input (outside, perhaps, your lawyer's). Indeed, many Amazon sellers operate in this way. 


    Nobody is here to dictate how you do business, least of all me. All I can explain is what we offer - and we don't offer. 


    The decisions are all yours (assuming that we feel we are okay to offer you a place). 


    In the end, the willingness to trust - based on a carefully created and curated group of people - is at the core of the leap of faith required to enter the mastermind. 


    We can of course discuss these things in our interview, if you choose to apply. In the end, though, only you can know what feels right for you and your business. 


    Perhaps it's coincidence but all the serious (and fast-growing) ecommerce business owners I know personally are members of masterminds. I guess there are some isolated people out there killing it, and I respect their success.


    There's more than one way to do anything. In the end, all I can do is offer a way that has proven very successful for our committed members.


    Is it all deadly serious?


    More than anything, masterminds have been making business fun! I can't think of a better combination than growth, mutual support and enjoying business.


    If you feel the same way, and you are eligible, I suggest you take the next step... 


    We currently have 2 spaces available

    Click here to fill out the form and apply

    Next steps

    If you qualify for the minimum Revenue (based on the last 6 months' trading), and are serious about committing to a group like this, you can apply for the mastermind. 


    The process of getting to full membership consists of three stages: 


    1. Filling in our simple application form (5 minutes)


    2. A video online interview with me to find out your needs and what you can bring to the group (30-60 minutes) (if accepted through the application form) 


    3. You subscribing to the group and committing to our ethos. (assuming that we accept you and that you want to go ahead!)