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The Amazing FBA

Mentoring Programme 
How To Launch your First Private Label Product on Amazon Within 6 Months ...Without Confusion or  Big Risk...

The Mentoring programme sells for £400/$500 USD a month.

We will offer you 25% off for as long as you want if you want to continue with the programme. 
Offer valid for the next 3 applicants.

 

To enter the programme, please enter your details below, then fill out our quick form, and book in an interview.

Case Study: Tim Scott

£300,000 a Year Amazon Seller

Results after launching


"It's been going well, Michael set us on our way really, and then we kind of worked again a little bit in between just to help us unblock a couple of things.

 

And then we got off on our own and we went into six figures quite comfortably. So we're looking to push on into 7 figures next year.

 

And I recently  joined the10K Collective that Michael also runs, which is again, that's been a really valuable experience even though I've only just really joined it. "

Starting the FBA Private Label Journey

 

"When we started working with Michael it was the beginning of our FBA journey and Michael showed us how to look at markets to assess whether they were worth entering and whether there's a good enough volume of sales, whether one company is dominating more than it should, whether there's an opportunity for us to go in and take a piece of the market.


And that was very valuable information that we wouldn't have looked at it that way at the beginning, had we not had Michael on board showing us. Then once we went off and did some homework, came back with some ideas and Michael looked at the ideas and assesed whether he thought they were worth a go or not, and possibly how we may go about entering the market.


So we found products to enter the markets in that we'd agreed on, and he helped us with shipping inspections and just things to avoid, the mistakes to avoid when trying to source products and get shipped in.

 

And anytime we needed to sort of pass an email under his nose to have a look at  it, he was always ready to comment back and give us some help, make sure we didn't make any silly mistakes.


Certainly in terms of that with any business, if you're learning as you go is you're going to make a lot of mistakes. So it's always helpful to have someone on hand that has either made the mistakes already or knows how to avoid them; it's a much smoother path.

 

I think a lot of people probably give up in the FBA journey because of these mistakes that happen along the way, you know, they're not properly protected from them.


So I think having a mentor is very important part of the journey. Certainly it avoids a lot of expensive mistakes or were even  avoids you giving up because you can see other people that have actually managed to do it, so there's no reason why you shouldn't be able to do it as well."

Struggling with Amazon Product Research, Mindset or Marketing?  Or China Sourcing or Product Listing ? 
Can't make sense of your Seller Central numbers? Your finances? Your business strategy?

I can help.

 

I've been selling on Amazon since December 2014 and have sold, along with business partners, around $250,000 on Amazon.

 

I run the 10K Collective Masterminds, a powerful group of men and women who collectively earn around £15/$18 million a year on Amazon and other ecommerce channels. I've done over 100 expert interviews since Jan 2016 on the podcast.

I know Amazon. From the inside.  

 

I've been mentoring Amazon sellers since April 2016 . I've helped my mentees to earn  $10s of thousands in extra income. Equally importantly, I saved them thousands from avoiding poor markets, or poor physical products or suppliers.

 

I've held their hands through  the following processes many many times now and helped them to:

 

1. Pick more winning products,

2. Find great suppliers who are reliable, responsive and make quality products

3. Get their products imported safely

4. Launch and rank their product to be found by Amazon shoppers

5. Optimize their listing for better conversions -more profit, better ranking and quicker sales.

6.  Drive traffic profitably through Amazon ads, and weed out loss-making keywords.

7. Solve issues from Legal action to Amazon account suspension

    Rob Coughlan

    Experienced Amazon Seller, Relaunching Product

    On Track for Results
     
    "This Q4 even looking at just my two products,   I'm going to sell through my shipment, which is probably going to be about £30,000 pounds.[$37,000 USD]  We've got everything dialled in. I know exactly what my profit margin is going to be. I know for a fact I'm going to sell it through.  I'm probably looking at making between 26 and 30% profit margin So, you know, that's really getting me going."

     

    Clarity, Focus, Achievable Goals

     

     I was just stuck with figuring out the whole grand scheme of things. I had launched a product before, but,  I was having trouble understanding what was a good product and what would work.


    And even just from a couple of sessions,  you just gave me so much clarity,  I felt like  the cost for the one on one mentoring was, was paid back tenfold. I just felt like the money I saved, even from that £300 pounds [$370USD] or whatever it is, I'll have made that back, year over year, month over month.
     

    I'm just a hundred percent focussed, now you're leading me in the right direction.  I'm not going down the rabbit hole of  using all the tools.  We're just we're focussing on Q4 and, uh,  I've got my plan in place.


    You're extremely realistic. It's not as if you're going to say, listen, Rob, you're gonna make a million  now in Q4  [but] I know I'm going to crush it with what you've actually told me. So it's really positive and I know where we're going to go in the future,  and I'm focusing on  the right things and the business will grow.


    And. as you say, you're not a woo-woo person-  very realistic goals. And I know I'm going to get to where I want to be; not making millions but a good few thousand pounds every month, and I'm happy with that.

    Warren Gilham

    £1.8 Million a Year Amazon Seller

    Working with Michael was and continues to be an outstanding experience.  If like me starting up in Private Label looked a little like an expedition to climb Everest, then fear not you have come to the right place. 

     

    Michael works you through the process stage by stage at a pace to suit you.  I have no doubt that the cost of my mentoring has been covered by the mistakes I have avoided alone.  So much better to learn through others mistakes than your own. 

    Zach de Botton

    Launched 2 new Private Label products and SOLD OUT 1st product!

    Michael has been mentoring me for a few months now and has helped me through all stages of the amazon journey.

     

    His attention to detail and vast knowledge of all things Amazon, combined with his great understanding of data and analytics has allowed me to quickly scale my business. 

    He’s very easy to work with and I would highly recommend his mentoring services and courses.

    John Timoney

    £60,000-per-year Amazon Seller

    Thanks so much for your time earlier Michael, I really appreciate it. I already feel like I’m getting great value from these sessions with you… 

     

    You’re helping me to take a step back and break those items down into meaningful and digestible tasks – I’m getting clarity where there hasn’t been any before. Being too close to issues, challenges and problems, I find that I relentlessly wrestle with things, without necessarily fixing them properly, because I’m too overwhelmed with everything that I need to do. So … thanks again!”

    The AFBA Mentoring Programme 
    How To Launch your First Private Label Product on Amazon Within 6 Months ...Without Confusion or  Big Risk...

    What will we focus on?

    It depends on where you're at in your Amazon journey. 

     

    If you're just starting out with your first product, we may review your product research (Market research); check your Supplier choices; or develop or refine a launch strategy.  

     

    Once you're selling, we may review the marketing numbers on Seller Central; dig into your profit and loss; develop a branding strategy; review your listings to increase conversions - it depends on what you need.

     

    In all cases, we will focus on what will move your business forward as far and as fast as possible, while making realistic and calculated assessments.

      Are there any requirements?

      There are only 3 qualifications you MUST have to be considered for the mentoring programme:

      1. Enough money to start a private Label business (so at least £5,000/$6,000 for inventory as a  minimum PLUS  at least £200/$250 a month for overheads)
      2. Enough time to devote to it (minimum 15 hours a week)
      3. The willingness to commit for at least 6 months to the business model.

        What is the cost?

        The Mentoring programme sells for £400/$500 USD a month.

        We will offer you 25% off for as long as you want if you want to continue with the programme. 
        Offer valid for the next 3 applicants only.

         

        To enter the programme, please enter your details below, then fill out our quick form, and book in an interview.

        Tess Freeman

         Amazon Seller of Several Years

        "Michael...thank you for a really useful session; it's so helpful to do the big picture vision stuff with you - as well as go through the detail...the masterminds...are always incredibly helpful as well.

        I think your training will be excellent, to fill a huge void in the UK for decent Amazon education - with a healthy dose of realism, integrity and practicality. In line with your podcast strategy...Thanks again. 

        Charlotte Ellis

        Amazon Seller with first 3 products Live 

        "It’s still early in my Amazing FBA journey, but… Michael’s input has accelerated my Amazon progress by probably around six months, based on the speed of the trial and error process I was using.... prior to this.

         

        Investing in the ... calls has sky rocketed my Amazon activity, and has given me the ability to set goals, and the confidence that I will reach them. Meaning my Amazon business has just taken a giant leap closer to achieving my ambition of allowing me to be time and location independent in my work.

        Could not recommend more highly."

        What is the Format of the Programme?

         

        This is an intensive one-to-one programme with Michael Veazey (you may occasionally work with my business partner, Rob Sleath, on his areas of expertise, including Shopify stores and photography, if you wish).
        We will work together online or in person (if you can get to Hampstead, North London, UK) for one hour a week for 4 weeks a month.

         You can also get reasonable email support. 

        Plus you will have full access to the new Amazon Private Label video course and all the library of template documents and spreadsheets. 

        Is anything else included?

        YES! Full access (The 4x 60 minutes per month option) includes 100% access to the Private Label Process (PLP) course for free. 

         

        The PLP course is a complete A-Z, Soup-To-Nuts course to get anyone from no knowledge or  experience to selling Private Label products on Amazon within 6-9 months. 

         

        It consists of over 340 bite-sized video lessons. It is a complete programme to get you launched. 

         

        The PLP course sells separately for £395 (around $500 USD). You will get it for FREE with your full mentoring (4x60) programme.

        What does this cost?

        The full cost, for 4x1 hour zoom calls per month,  is usually $515/£400 a month. This is a monthly recurring subscription, similar to a direct debit. 


        This also includes lifetime access to the PLP course.

         

        This works on a simple monthly rolling agreement and subscription, which you can cancel at any time if you need (although I recommend strongly that you commit for a minimum of 3 months to really move the needle on your business goals).

          How to Enter the Programme

          The Mentoring programme sells for £400/$500 USD a month.

          But for the next 3 candidates accepted, we'll give you 25% off for as long as you want if you want to continue with the programme. 

           

          To enter the programme, please enter your details below, then fill out our quick form, and book in an interview.

          Please note: this offer is only available for as long as the countdown timer shows. 

          FAQs

          Is mentoring the right thing for me now?

           

          That depends! Coaching and Mentoring should help anyone with some initiative, focus  and energy to double or triple their initial investment in coaching.

          However, this programme is not for serial seminar attenders or shiny object chasers! (Don’t feel too bad if you recognise yourself here, that was me for years…) It’s for those who are motivated action takers. I’ll need a little detail to know if that’s you. Hence the application-only process.

           

          Do you work with beginners/those in early stages?

          Yes, the “Zero to Hero” programme is specifically for those who have Zero turnover so far and are ambitious to launch ASAP.

          You will need to have:

          1. Enough money to start a private Label business (so at least $6000 for inventory as a  minimum PLUS a few hundred for overheads)
          2. Enough time to devote to it (minimum 20 hours a week)
          3. Willingness to devote a MINIMUM of 6 months to the business model.

          As long it seems like a good fit (you’ll need to fill in a short questionnaire and have a short phone call with me to check that before we would work together), and I believe I can at least double your ROI in coaching, I’ll consider you.

           

          Option 2 2x90 mins/month (including email support)

          Standard price $385/£300

           

          *NEW* Option 3:  2X1 hour/month (WITHOUT email support)

          Standard price $250/£194/month

           

          The intensive (4 hour a month) programme includes FREE access to the Private Label Process course for life (ie you still get access to the course even if we stop doing mentoring programme). 

           

          The 2x90 mins a month option gives HALF PRICE access to the Private Label Process Course for life (ie you still get access to the course even if we stop doing mentoring programme).

           

          All of these work on a simple monthly rolling agreement and subscription, which you can cancel at any time if you need (although I recommend strongly that you commit for a minimum of 3 months to really move the needle on your business goals). 

             

            Do you work with beginners/those in early stages?

             

            Yes, the “Zero to Hero” programme is specifically for those who have Zero turnover so far and are ambitious to launch ASAP.

            You will need to have:

            1. Enough money to start a private Label business (so at least $6000 for inventory as a  minimum PLUS a few hundred for overheads)
            2. Enough time to devote to it (minimum 20 hours a week)
            3. Willingness to devote a MINIMUM of 6 months to the business model.

            As long it seems like a good fit (you’ll need to fill in a short questionnaire and have a short phone call with me to check that before we would work together), and I believe I can at least double your ROI in coaching, I’ll consider you

              Will you work with just anyone?

               

              No. I don’t want to take your money if I don’t believe I can help you. If you have a shoestring budget, please spend it on stock – as long as you make use of the free training available to you (such as…on this website! and the podcast).

              Also, if you are thinking of applying, you should know that I do need you to have done  at least these three things:

               

              1. Read the About page;

              2.  Listened to at last one  Podcast Episode (preferably more).

              Why? It’s all about you – you need to know who you are dealing with, and whether I’m the right person to help you.

              If you do the actions above, I at least know that you know me, so can make an informed decision in your own best interests.

              We will have a chance to talk on Zoom if you get through the written application. At that point, you should clear up any remaining doubts you have. After that, only if both and I are 100% happy, should we be considering going ahead

                How many people do you mentor at one time?

                 

                Generally I have a handful of mentoring clients at any given time.  Now I’ve got the mentoring processes more organised, I’m willing to have a  maximum of 10 mentees at any one time. This is a maximum, but only for the right people!  

                  Will this course show all the ways to choose the products from the bottom up?

                   

                  Absolutely. While those who have already sold retail arbitrage or wholesale via Amazon will still get a lot out of it, we started with the assumption that you have zero experience of online sales. 

                  We cover everything, including how to get the products (sourcing); the intricacies of Amazon labelling. 

                    How does mentoring relate to the  Private Label Course?

                     Is the mentorship an upgraded form of the course? (with a similar structure but more personally tailored instructions/information than the course)

                     

                    Yes and no. On the one hand, the course really codifies a lot of the work I’ve done with mentoring clients over the past two plus years. So if you’re starting from scratch, we will use the course as the back-bone of our work together. But there is always a need to refine what we do to your exact situation and to make the most of your unique strengths. 

                    If you’ve already passed the basics stage and have turnover, we will deal with your situation as you need it. 

                      If I’m not ready to work with you yet, can I apply in a few months’ time? 

                       

                      By all means, wait if you feel it’s right for you – just know that over time, I have continued to increase the price of the mentoring programme.

                      So it is likely that I will continue to raise the prices in line with continued demand and the value I put on my time.

                      That’s simply because it is very time intensive and not scalable.

                      Do what is right for you in your business now. If you need to wait a few months and spend your money on inventory instead, by all means do what you need to do.

                        Do I have to sign up for several months?

                         

                        There is no minimum time requirement. All of the programmes work on a simple monthly rolling agreement and subscription, which you can cancel at any time if you need (although I recommend strongly that you commit for a minimum of 3 months to really move the needle on your business goals). 

                          What are the options? 

                          .

                          Option 2 2x90 mins/month (including email support)

                          Standard price $385/£300

                           

                          *NEW* Option 3:  2X1 hour/month (WITHOUT email support)

                          Standard price $250/£194/month

                           

                          The intensive (4 hour a month) programme includes FREE access to the Private Label Process course for life (ie you still get access to the course even if we stop doing mentoring programme). 

                           

                          The 2x90 mins a month option gives HALF PRICE access to the Private Label Process Course for life (ie you still get access to the course even if we stop doing mentoring programme).

                            How to Enter the Programme

                            The Mentoring programme sells for £400/$500 USD a month.

                            We will offer you 25% off for as long as you want if you want to continue with the programme. 
                            Offer valid for the next 3 applicants.

                             

                            To enter the programme, please enter your details below, then fill out our quick form, and book in an interview.​