Is this site for you?

If you're not yet launched - what can You do now to Start Your Sucess?

  • The best thing you can do is to download our guide to building your Amazon business in 10 steps and thus join our email subscribers.
  • The next best thing is to Join our active Facebook Community of hundreds of members (1360 members as of Jan 2019). Introduce yourself, and ask for help!
  • Also subscribe to the audio podcast here on iTunes (for Android, check the links in the sidebar on the main page)

Welcome Home!

Free PDF Guides

Our flagship free PDF guide for those moving into Private Label from Retail Arbitrage, Online Arbitrage or an existing business (or no business) is the 10 Step “Build” guideClick here to download it.

Other guides include:

Free Podcast Guidance

The podcast is a treasure-trove of insights, information and insiration. We now have over 3 years’ content, with over 300 episodes.


We also write detailed show notes. You can access both here


The podcast is a blend of my personal insights reflections and guidance, and Expert interviews.


We have over 145 expert episodes live, with more to come (see below for the list of guests to date – a real Who’s Who of Amazon). 


Experts interviewed to date include:

  • Greg Mercer, creator of Jungle Scout
  • Will Tjernlund (over $6million in Amazon sales in one year)
  • Adam Hudson of Reliable Education
  • Kevin King
  • Anthony Lee of Zonblast
  • Danny McMillan of Seller Sessions
  • Manuel Becvar of Import Dojo
  • Brad Moss (former head of Seller Central itself!)
  • Jeremy Biron of Forecastly


 I also simplify and apply general  economic and internet marketing principles to Amazon.  Again, much of this being based on the reality of the masterminds; the rest is based on my own experiences as a seller, all blended with the insights of general business experts.


I am not anti-theoretical frameworks – indeed, many of us rush around like headless chickens. It turns out that insight has financial value, .


That said, I believe in experimental method.A pretty idea (aka hypothesis) is all fine. But before I’m willing to hand it out as a principle or formula, it has to prove itself in a test in the cauldron of the Amazon marketplace.


That’s one of several guiding principles we try to live by here.

Paid Help

Who am I to help you?

I’m a UK based (London) Amazon Entrepreneur myself as well as working as an Amazon Coach and Amazon mastermind convenor.


I’ve been selling on Amazon USA since December 2014 and started selling in the UK in July 2015, branching out into other European marketplaces in late 2016.


Between my own brands and those of business partners, we have made around $250,000 in sales on Amazon since starting business.


However, I want to be clear: I'm NOT power seller. Nor do I pretend to be. That isn't the unique value I bring. 


What I do bring is a synthesis of insights from power sellers I work with intimately; power seller guests; and client work. I've blended those into principles & strategies that are as evergreen as it is possible to be in this ever-changing environment of modern Amazon.

What experiences do I draw on to help you?

Insights come from four main sources:

  1. the intensive work hour-after-hour with thriving 10K Collective mastermind members;
  2. from countless private meetings with my UK & American power seller contacts(many of whom are quietly making £1-4 million a year away from the spotlight);
  3. from my own Amazon selling experiences;
  4. and from my many expert guests on the podcast (with over 145 interview episodes to date).

Last, and not least, I’ve had massive insight  from mentoring for several hundred hours since April 2016 in intensive one-to-one work.

I’ve worked with a range from total inaction-takers*  to those doing over £1.5 million a year. It’s fascinating to experience – and reflect deeply on- the difference between the also-rans and the winners. I’ve honed my coaching approach in response to that personal reality.

*(sadly more than a couple! – you can’t escape the 80/20 rule)

I’ve worked with clients in the UK, but also Ireland, Germany and Poland. Recently that has extended to as far as Virginia, USA; and Melbourne, Australia.

Some fascinating learnings come when you work intensively with entrepreneurs from different backgrounds.

My own Brands

I want to be clear. Many (if not all) Amazon “gurus” have made – and are making – much more significant turnover than I have.


I’m cool with that. What I offer is a blend of experiences. I hesitate to use the word unique, but you can judge for yourself that it’s at least hard to replicate or find elsewhere.


That said, it’s important that I’ve been in the trenches and know what it feels like to risk my own money and experience the highs and frustrations of online selling.


I’ve run out of inventory three times, had Amazon keep products in “Hazmat” for two weeks, I’ve ignored the business for 2 weeks at a time,  I’ve had products held at customs for two weeks… – you name the mistake, I’ve done it.

Also, I’ve had my products that sold 30 units a day a nice profit…while doing pretty much nothing. Or hit highs like 103 unit Cyber Mondays.


Through the highs and the lows, I’ve made some good money and, despite the odd stressful days, have had a good time.

Nothing beats selling while you sleep. It’s a lot of work to get there and more work to grow from there, but if you enjoy the journey, it’s all good.